2013年3月29日 星期五

TED talk : Jamie Oliver's,Teaching every child about food



 Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.
 - by TEDtalksDirector




        Jamie Oliver is a well-known British chef. He specializes in the use of organic ingredients, as well as help to change eating habits in British schools and familiar.

         He grew up in the small village of Essex, England called "Clavering". His parents operated a bar called "cricketer". Since Jamie has dyslexia, he could not finish his school time very smoothly, and he even couldn’t ultimately graduate successfully. At the age of 16 he entered Westminster Catering College school.  After that he worked following the leading of London chef Gennaro Contaldo for seven years.

        In 1996, when he worked in London "the River Café", a television producer named Patricia Llewellyn led to his first appearance on television.

        After the 1998, series of TV shows such as The Naked Chef&Oliver's Twistwere finished with wide popularity. The typical image of him is a guy looks just like college students wearing a T-shirt and jeans who always runs around in circles in the kitchen and cooks. It seems that everything is in the chaos but always at the last minute can finish surprising dishes.

        In this speech, Jamie Oliver is transforming the way we feed ourselves, and our children. Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub-restaurant. He showed not only a precocious culinary talent but also a passion for creating (and talking about) fresh, honest, delicious food. In the past decade, the shaggy-haired "Naked Chef" of late-'90s BBC2 has built a worldwide media conglomerate of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen. And as much as his cooking is generous, so is his business model -- his Fifteen Foundation, for instance, trains young chefs from challenged backgrounds to run four of his restaurants.



                                                       
Youtube linkage: http://www.youtube.com/watch?v=go_QOzc79Uc
©Youtube & TED talk

    TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.

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